Industry News, Trends, and How-To Guides From the Leading Restaurant Supplier
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Wasserstrom Wins the FE&S 2024 Dealer of the Year Award

We are honored and proud to announce that Foodservice Equipment & Supplies has named The Wasserstrom Company the 2024 winner of the magazine’s acclaimed Dealer of the Year Award. “We are so grateful all our associates continue to be recognized for the great work they are doing to support our customers, vendors, and each other.

More and more, businesses are waking up to the important role corporate climate accountability plays in the global quest for sustainability. Soon, voluntary practices — like reporting greenhouse gas emissions — will be made mandatory for public corporations. The United States’ disclosure rule issued in March of 2024 puts us aside Europe, Brazil, Nigeria, New […]

Inspiration

Happy PRIDE Month! Here, you’ll find a curated list of notable LGBTQ+ bars and restaurants to visit. What’s extra exciting is many of these establishments popped up after 2020. Your patronage would not only show support for the LGBTQ+ community, but also help keep new small businesses thriving in a tricky economy. The Ruby Fruit […]

Inspiration

People crave the familiar because our minds are wired for predictability. So, why are we so drawn to the surreal and otherworldly? The answer lies in the tension between the known and the unknown. Surreal experiences challenge our assumptions about the world and force us to rethink what’s possible. With this in mind, we’ve curated […]

Hospitality

This summer, add extra sparkle and magic to your restaurant, bar, or café’s outdoor dining space with a new string light installation. Their gentle glow encourages carefree joy, making a summer night under the stars feel like a truly complete moment. In this article, we cover the psychology behind string lighting, discuss how to choose […]

Inspiration

For Women’s History Month, we’re showcasing six modern stars of foodservice and their extraordinary contributions. From technological innovators to CEOs, these diverse leaders come from various backgrounds and bring unique perspectives to the table. Alice AchayoFounder of The Wine Linguist Alice Achayo is a passionate advocate, making the world of wine more inclusive and welcoming. […]

Inspiration

Iconic cocktails leave an indelible mark on the foodservice industry, and if invented in-house, can bring a restaurant, bar, or hotel to legendary status. What’s more, crafting a signature cocktail not only adds a personal touch to the establishment’s identity but also becomes a memorable experience for patrons. Some of the world’s most iconic cocktails […]

Inspiration

January 5th is National Whipped Cream Day. With attention to this fluffy food holiday, we’ve curated a list of flavor infusions that make a perfect treat even better. So, grab your whipping siphons and let’s go! Flavor-Fusion Fun Earl Grey Tea Steeping loose-leaf Earl Grey in warm cream infuses a delicate bergamot aroma. This flavor […]

Inspiration

In the world of coffee, creamer is often regarded as an essential ingredient for enhancing flavor and texture. In this article, we explore alternatives to traditional coffee creamer, which is largely composed of vegetable oil. Our selections look beyond the basics, such as milk or soy milk, in hopes of inspiring new ideas or concoctions. […]

Inspiration

As the end of summer approaches, many people begin to anticipate their favorite fall flavor: pumpkin spice. Because customers are willing to pay more for seasonal pumpkin-spiced menu items, adding your own menu offerings is a surefire way to boost your bottom line this autumn. In this article, we look at a wealth of pumpkin […]

Inspiration

Experiential dining is a rapidly growing trend in the restaurant industry. If you are interested in opening an experiential dining concept or incorporating one into your existing establishment, this article provides valuable insights, advice, and inspiration. What is Experiential Dining? Experiential dining goes beyond traditional food and service. As a restaurant category, it offers guests […]

Inspiration

Here at Wasserstrom, we are big fans of creative, commercial dinnerware concepts, such as those inspired by natural elements. We’ve spotted several restaurants that take this design style to the next level by building inside or around natural elements. Whether harnessing a volcanic heat source or setting up shop inside a cave, here are four restaurants […]

Inspiration

The foodservice industry serves up mouth-watering meals for the masses, but that’s not all. In many cases, businesses give back to their local communities. For your inspiration, we turn to four restaurants with mission-based business plans that help disenfranchised groups in their area and afar. Street Bean Coffee Roasters Seattle, WAStreet Bean Coffee Roasters understand […]

Inspiration

Incorporating rococo-inspired elements into your restaurant’s design concept is an easy way to create a welcoming interior beaming with personality. First, this article dives into rococo design basics. Then, we explore how three different restaurant concepts successfully incorporated 18th-century French aesthetics into their design concept. Rococo is the ultimate provocative yet sentimental mix n’ match, […]

Inspiration

There’s a wide world of condiments out there and they all have their own story to tell. Today, we will show you five of our favorite condiment picks that are lesser known in the United States. It wouldn’t surprise us if you add at least one of them to your regular menu. Banana Ketchup Little […]

Inspiration

This is Part 2 of a 2-part series about plantscaping and biophilic design for restaurants. As we discussed in Part 1, biophilic design is an up-and-coming option when creating a modern foodservice venue. It allows patrons to benefit from the holistic health benefits interacting with nature provides. For restaurants, biophilic design offers competitive advantages including […]

Inspiration