We are honored and proud to announce that Foodservice Equipment & Supplies has named The Wasserstrom Company the 2024 winner of the magazine’s acclaimed Dealer of the Year Award. “We are so grateful all our associates continue to be recognized for the great work they are doing to support our customers, vendors, and each other.
It’s an understandable question: “Do I really need an equipment stand? Or can I get away with just using a work table to hold my slicer/mixer/insert your favorite piece of commercial restaurant equipment here?” The answer is: “It depends.” Equipment stands are typically stainless steel tables that are specifically designed to hold pieces of equipment. […]
Is Disney the answer to America’s chef shortage? Well, that might be getting a bit ahead of ourselves. But what is certain is that the House of Mouse is doubling down on its recently expanded Disney Digital Network with the creation of a new online food channel: Disney Eats. This week, Disney hosted its Digital […]
The weather is warming up. People are coming out of their winter hibernation. They want to be out in the fresh air. So, what better way to add interest to your restaurant or bar than to have an inviting outdoor patio space for your customers to enjoy? But you can’t just throw some tables and […]
Earth Day was this past weekend and we thought it was a great time to show off some of our new green initiatives. With the recent remodels and relocations of so many of our facilities, we have taken the opportunity to be kind to our environment where we can! As we planned our new corporate […]
We get questions every day about many of the products we sell. When someone asks if their flatware is magnetic, the question they are usually asking is something along the lines of: “What flatware should I buy to work with a magnetic flatware retriever?” If you’ve never heard of a flatware retriever, it’s a pretty […]
Last week, we lost a friend of the Wasserstrom family: long-time Ohio State University football coach, Earle Bruce. Coach Bruce had the unenviable task of taking over for Buckeye legend Woody Hayes. For 9 seasons, Coach Bruce led the Buckeyes to 81 wins. In addition to mentoring numerous, legendary Buckeye football players, Coach Bruce’s assistants […]
With today’s technology, it has never been easier to hear the voice of the customer. This is especially important in the restaurant, bar and hospitality industries. With sites like Yelp and The Infatuation devoted to giving customers a forum to post their reviews, business owners need to know how to navigate this new technology. And […]
In 2018, Brad & Eric Wasserstrom will both celebrate their 25th anniversaries with the Wasserstrom family of companies. Brad & Eric are the fourth generation of Wasserstrom leadership and have each made their mark in their own ways. Brad & Eric began their careers together in Phoenix after the acquisition of Designers Choice Stainless IV […]
When Wasserstrom moved to Whitehall, a suburb of Columbus, Ohio, last fall, it was a momentous occasion both for our company and for the city. Whitehall has been making huge strides to improve the quality of life for its citizens and part of that effort has been to attract new businesses to the area. The […]
Achieve the Perfect Blend Drink blenders serve two primary purposes: to crush ice and then blend a great drink or smoothie. The more powerful the motor and better designed blades and jars, the creamier the drink profile with few or no ice chunks. Auto shut-off timers are perfect for busy bars and smoothie shops – […]
California’s Proposition 65 already requires the nation’s most stringent labeling of products containing potentially cancer-causing chemicals. But a new ruling by a judge in California may take it even one step further by requiring coffee-sellers to put a warning on coffee cups sold to the public. The Safe Drinking Water & Toxic Enforcement Act was implemented […]
Is a bar complete with just glassware and liquor? Not exactly. Be sure to stock up on all essential barware so that your bartender and patrons are satisfied. Here are the top ten items you should have on your list – featuring TableCraft products. 1. Garnish Stations Garnish stations, condiment dispensers, and bar caddies serve multiple […]
We were honored to host the annual “State of the City” address for our newly adopted home of Whitehall. Our new corporate offices were the perfect backdrop to showcase the city’s progress and rise as the new, hot suburb in the Central Ohio area. Mayor Kim Maggard presented to a crowd of nearly 300 residents, local […]
The industry leader in online reservation booking, OpenTable, was hit with a scandal as it was discovered that one of its employees had created hundreds of bogus reservations through a rival booking site. According to Eater Chicago, 45 restaurants that use the rival service called Reserve were affected, most notably over the super-busy Valentine’s Day […]
Google originally purchased restaurant review company Zagat for approximately $151 million dollars in 2011 in hopes of pitting the once-premier brand against upstart rivals such as Yelp. Unfortunately, they never really gave the brand the attention that it needed to prevail and now they are cutting their losses by selling the brand to The Infatuation, […]
For a lot of restaurants, the commercial floor fryer is one of the most used pieces of equipment. Fried fish, fried chicken strips, fried onion rings and, of course, French fries – all cooked in oil in a fryer. But not all fryers are the same. One oft overlooked feature of commercial deep fryers is […]