Is Disney the answer to America’s chef shortage?
Well, that might be getting a bit ahead of ourselves. But what is certain is that the House of Mouse is doubling down on its recently expanded Disney Digital Network with the creation of a new online food channel: Disney Eats.
This week, Disney hosted its Digital Content NewFronts presentation in NYC where it showed off a slew of new programming content aimed at families and the Gen Z/Millennial consumers. The channel will feature “brand safe” content aimed at a generation of consumers who are very comfortable consuming online content from platforms such as YouTube.
Two of the shows featured include “Kitchen Little” that will pair kids with celebrity chefs and “Tiny Kitchen” that aims to create miniature versions of foods featured in Disney films. Both of these shows were created in partnership with Tastemade, an entertainment company with a specialization in food-related content.
Disney Eats on Instagram. One of several social media accounts created for the new brand
Of course, much of the content for the new channel will feature characters from Disney’s ever-growing stable of licensed characters. Expect to see content featuring characters from the Star Wars and Marvel Super Hero universes as well as old standby’s from both the Disney and Pixar catalogs.
And naturally, Disney will use the opportunity to market a number of branded kitchen gadgets, cookbooks, accessories, and apparel.
But lest you think this is just an unbridled cash grab, Disney has promised that all the shows featured on the new channel will adhere to the food standards it introduced for advertisers back in 2012. This means that the shows will feature food that meet specific nutritional standards. But from what we have seen thus far, there are no shortages of sweet treats and delicious-looking recipes.
While the channel itself is just getting rolling, Disney has already built a presence for the new brand across the most popular social media networks including Facebook, Instagram, Pinterest and YouTube.
Hopefully, this type of content will help to inspire the next generation of chefs. Check out the launch video teaser below: