Experience matters for your restaurant. When there are so many dining choices and new restaurants seem to pop up daily, you need an edge to compete. How can you differentiate your restaurant? A new study from the Ohio State University and the University of Chicago might provide an answer. According to study authors Robert Smith […]
Online advertising has become an important part of restaurant marketing. With unprecedented reach and targeting options, online ads seem like a great way to reach potential customers. And often, that’s exactly what happens. But research has shown that sometimes online restaurant marketing can actually benefit the advertiser’s competitors more than it helps the advertiser itself. […]
School’s out and kids everywhere have begun looking for summer jobs. This can be both a blessing and a burden for the foodservice industry. Teen workers can help fill in shift gaps at wages that are attractive for employers. But managing teens is not without its share of potential problems. Fortunately, a little advance planning […]
Circle or square? Angles or curves? Does it matter what shapes are used to layout and decorate your restaurant’s space? According to these researchers from the Ohio State University, the answer is definitely “yes.” And this has important implications for restaurant design. Dr. Stephanie Liu and Graduate Assistant Vanja Bogicevic examined how the physical shapes […]
The weather is warming up. People are coming out of their winter hibernation. They want to be out in the fresh air. So, what better way to add interest to your restaurant or bar than to have an inviting outdoor patio space for your customers to enjoy? But you can’t just throw some tables and […]
With today’s technology, it has never been easier to hear the voice of the customer. This is especially important in the restaurant, bar and hospitality industries. With sites like Yelp and The Infatuation devoted to giving customers a forum to post their reviews, business owners need to know how to navigate this new technology. And […]
Google has announced that it will allow restaurant owners who use the Google My Business service to edit their own menu listing. This is huge for restaurants that update their menus frequently or feature things like seasonal specials. Local business searches via Google for things like restaurants have continued to rise over the last several […]