According to Skift Research Hotel Tech Benchmark, as of mid-2022, only about 20% of hotels worldwide were using a CRM tool. Because this number is expected to grow in the coming years, we examined the practical benefits that CRM systems bring to the hospitality industry and why hotels need this software to compete. What Is […]
For years, the hospitality industry has relied on third-party cookies. Hotels used this data to increase guest satisfaction, target advertisements, and maintain profitability. But with the end of third-party cookies in the United States, establishments will need to find a new path forward. This article presents five ways to collect data without the use of […]
The travel industry has seen a noticeable shift in recent years, with customers booking longer stays and a rise in guests who blend business and leisure, or “bleisure”. Hoteliers are capitalizing on the bleisure trend by offering amenities and services that appeal to business and leisure travelers alike. This article explores the wants and needs […]
