In-store signage is a powerful, yet often underestimated, tool for influencing consumer decision-making and purchasing behavior. In this article, we look at one effect signage has on customer decision-making called “priming.” Attention and Information Processing Grocery stores are information-rich environments where the goal of signage is to capture shopper attention and direct their information processing. […]
In convenience store (C-store) grab-and-go sections, customers are guided by visual cues rather than premeditated grocery lists. In this article, we share product placement tips and tricks for grab-and-go sections that produce a stronger bottom line. Consider the Eye-Level Advantage Think of human vision as a spotlight. The most illuminated area, roughly between our shoulders […]
For convenience stores (C-stores), fostering customer loyalty can be a significant challenge. While C-stores offer a vital service, their very nature — quick in-and-out transactions for immediate needs — doesn’t readily cultivate repeat business. Enter loyalty programs: a well-designed system can incentivize repeat visits, translating into increased sales and a more stable customer base. However, […]
Convenience stores (C-stores) are no longer just gas stations stocked with shelves of chips, candy, and soft drinks. Their landscape is rapidly evolving, with foodservice taking center stage. To cater to the increasingly sophisticated palates and changing demands of on-the-go customers, C-store operators have responded with innovative preparation methods and updated menus. In this article, […]
