{"id":4295,"date":"2019-07-23T09:48:46","date_gmt":"2019-07-23T13:48:46","guid":{"rendered":"https:\/\/www.wasserstrom.com\/blog\/?p=4295"},"modified":"2019-07-23T09:48:46","modified_gmt":"2019-07-23T13:48:46","slug":"meet-the-men-who-helped-open-500-wendys-restaurants","status":"publish","type":"post","link":"https:\/\/www.wasserstrom.com\/blog\/2019\/07\/23\/meet-the-men-who-helped-open-500-wendys-restaurants\/","title":{"rendered":"Meet the Men Who Helped Open 500 Wendy’s Restaurants"},"content":{"rendered":"
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This article originally appeared on Wendy’s blog “The Square Deal”<\/a><\/em><\/p>\n

The Wasserstrom Cousins Have Been Doing It The Wendy’s Way Since Day One, This is Their Story<\/h1>\n

As we get ready to celebrate our 50th anniversary<\/strong>, we\u2019re recounting some of our favorite Wendy\u2019s tales<\/a>. From Frosty lore to stories that illustrate how Dave\u2019s values have touched people throughout the organization and beyond, we\u2019re excited to continue this monthly series. <\/em><\/p>\n

Cousins Rodney and Alan Wasserstrom<\/strong> have been through it all with Wendy\u2019s, and their relationship with Wendy\u2019s Founder Dave Thomas<\/strong> started when<\/em> they became the third generation to lead Wasserstrom Company, a family-run restaurant supplier that their grandfather started in Columbus, Ohio, in 1902. Rodney was president and CEO, overseeing the company\u2019s distribution business, while Alan led the manufacturing side (also as president & CEO).<\/em><\/p>\n

One day, they met a guy named Dave Thomas who they got to know over the years. This is the story of how they started to work with Wendy\u2019s and formed a long-term partnership with the company that exists to this day.\u00a0 <\/em><\/p>\n

\"Rodney
Rodney Wasserstrom (L) and Alan Wasserstrom (R) with Dave Thomas<\/em><\/figcaption><\/figure>\n

Where It All Began: 257 East Broad St.<\/strong><\/h2>\n

We sourced basically everything for Dave\u2019s first restaurant in Columbus.<\/p>\n

Dave was on a budget and we all knew the budget in those early years. If you look at pictures of the first Wendy\u2019s restaurant, you see blue and white stripes on the outside walls of the building \u2013 those were actually downspouts that we cut and flattened.<\/p>\n

Although he was watching what he was spending in the early days, Dave was concerned with quality. He wanted quality in everything<\/strong> \u2013 from the food to the furniture and fixtures.<\/p>\n

Dave wanted us to come to the restaurant the day before the grand opening, so we could all have one final look. As we were walking through, Dave pointed to the replica Tiffany-style shades and said, \u201cWhat do you think?\u201d And when Dave asked something like that, you knew he was getting at something. He said, \u201cThese are Tiffany shades that you got in a kit for $19.95.\u201d He wanted handmade, leaded chandeliers.<\/p>\n

Then he pointed to the chairs. They were bentwood chairs, like he asked, but they were imported. They didn\u2019t have the same finish as handmade chairs.<\/p>\n

\"Although
“Although he was watching what he was spending in the early days, Dave was concerned with quality. He wanted quality in everything \u2013 from the food to the furniture and fixtures.”<\/em><\/figcaption><\/figure>\n

We had to do some dancing with Dave for a few months before we could get what he wanted, but we went down to Statesville, N.C., and watched the process for the bentwood chair. They were the highest quality. We sourced a company in Columbus to make the Tiffany-style shades one-by-one, all leaded. That company grew and expanded its line all because of Wendy\u2019s. Over the years, we probably bought 25,000 shades \u2013 all handmade<\/strong>.<\/p>\n

The way Wendy\u2019s made their hamburgers, they needed a spatula that was strong enough to smash the hamburger. So, we provided something to them that was frequently out of stock and hard to get. It wasn\u2019t holding up, so Dave said, \u201cWe have to find something else.\u201d We ended up going to a local hardware store and buying a cement trowel. We cut the trowel down at our factory, so it would be square, and it worked fabulously. For the first 4-5 years of Wendy\u2019s, we bought cement trowels and cut each of them. It was fun to create something very special. Again, he wanted that quality spatula.<\/p>\n

The newsprint for the tabletops came from Coshocton, Ohio. We went over to the factory where they were made, and Dave was there reading the newspaper on the tabletops to make sure there wasn\u2019t anything there that he didn\u2019t like.<\/p>\n

\"If
“If you look at pictures of the first Wendy\u2019s store, you see blue and white stripes on the outside walls of the building \u2013 those were actually downspouts that we cut and flattened.”<\/em><\/figcaption><\/figure>\n

Working Together to Open 500 Restaurants<\/strong><\/h2>\n

Around 1981, Dave said to us, \u201cYou better get ready, because we\u2019re going to build a lot of restaurants this year.\u201d<\/p>\n

In a 12-month period, we outfitted more than 500 restaurants<\/strong>. For us, that was everything from carpeting to chairs to lighting to all the stainless steel in the back and smallwares. That\u2019s nearly 10 restaurants every week and more than one per day<\/strong>, on average. And we installed everything, too.<\/p>\n

Our business was building gradually, but what really got us through that year was the dedication that our people had to make sure this got done. And that was because Dave was so loyal to us. The more loyal Dave was, the more loyal we were and the harder we wanted to work for him. People worked all day and on weekends. The installers were on the road for an entire year; they maybe came home three times for holidays \u2013 that was it.<\/p>\n

We can remember on one side of our warehouse, there was a rail spur where the handmade bentwood chairs would be coming out and we\u2019d be loading them on the trucks on the other side of the warehouse. In one side, out the other.<\/p>\n

\"Wendy's
Wendy’s spatulas, like the one in this iconic photo of Dave Thomas, were originally made by Wasserstrom by cutting down cement trowels.<\/em><\/figcaption><\/figure>\n

Growing Together<\/strong><\/h2>\n

We take pride in how we helped Dave along the way, and it was a two-way street. We worked very well together<\/strong>. We talk about it as a family a lot, how we are so proud to be a major part in helping Wendy\u2019s come to life.<\/p>\n

The biggest change from the first 10-15 years is that we aren\u2019t the sole supplier, but it is a major part of our business. We still supply the chairs, tables, the front counter, essentially all of the equipment customers see in the front of the restaurant, and all the equipment in the back.<\/p>\n

Dave made us better. Once we reached a certain critical mass, folks would say, \u201cWell, if you\u2019re doing it for Wendy\u2019s, could you do it for us?\u201d People would call us and ask to be our customer. We\u2019re very fortunate that we have a family business of 1,200 people<\/strong>, and we\u2019re very fortunate that we\u2019ve come through this business when we did.<\/p>\n

When we went down to the grand opening of the first restaurant on Broad St. in 1969, the Columbus mayor was there and we were all having a Frosty. We knew it was a unique restaurant, but we worked on a lot of restaurants in Columbus. To think that one meal would eventually put us on the trajectory it has is something we couldn\u2019t have thought of in our wildest dreams.<\/p>\n

I don\u2019t think we would be there if we hadn\u2019t met Dave<\/strong>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This article originally appeared on Wendy’s blog “The Square Deal” The Wasserstrom Cousins Have Been Doing It The Wendy’s Way Since Day One, This is Their Story As we get ready to celebrate our 50th anniversary, we\u2019re recounting some of our favorite Wendy\u2019s tales. From Frosty lore to stories that illustrate how Dave\u2019s values have […]<\/p>\n","protected":false},"author":8,"featured_media":4297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[57],"tags":[478,547,477,546],"class_list":["post-4295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wasserstrom-news","tag-alan-wasserstrom","tag-dave-thomas","tag-rodney-wasserstrom","tag-wendys"],"yoast_head":"\nMeet the Men Who Helped Open 500 Wendy's Restaurants | The Official Wasserstrom Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wasserstrom.com\/blog\/2019\/07\/23\/meet-the-men-who-helped-open-500-wendys-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the Men Who Helped Open 500 Wendy's Restaurants | The Official Wasserstrom Blog\" \/>\n<meta property=\"og:description\" content=\"This article originally appeared on Wendy’s blog “The Square Deal” The Wasserstrom Cousins Have Been Doing It The Wendy’s Way Since Day One, This is Their Story As we get ready to celebrate our 50th anniversary, we\u2019re recounting some of our favorite Wendy\u2019s tales. 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