{"id":28794,"date":"2025-06-30T07:59:14","date_gmt":"2025-06-30T11:59:14","guid":{"rendered":"https:\/\/www.wasserstrom.com\/blog\/?p=28794"},"modified":"2025-06-30T07:59:15","modified_gmt":"2025-06-30T11:59:15","slug":"wasserstrom-wins-the-2024-taco-bell-star-award-for-equipment-smallwares","status":"publish","type":"post","link":"https:\/\/www.wasserstrom.com\/blog\/2025\/06\/30\/wasserstrom-wins-the-2024-taco-bell-star-award-for-equipment-smallwares\/","title":{"rendered":"Wasserstrom Wins the 2024 Taco Bell Star Award for Equipment &amp; Smallwares"},"content":{"rendered":"\n<p>We are thrilled to announce that Wasserstrom has won the&nbsp;<strong>2024 Taco Bell Star Award for Equipment and Smallwares Supplier of the Year Award, presented by YUM! Brands.<\/strong>&nbsp;The Star Award is presented to suppliers who demonstrate outstanding performance in areas such as customer service, product quality, and innovation. This marks Wasserstrom\u2019s <a href=\"https:\/\/www.wasserstrom.com\/blog\/2024\/06\/25\/wasserstrom-wins-2023-kfc-star-award\/\" target=\"_blank\" rel=\"noreferrer noopener\">fifth Star Award<\/a>, and our third win in the Equipment and Smallwares category.<\/p>\n\n\n\n<p>During the awards ceremony, <strong>Jon Quan, Sr. Manager in Engineering at Taco Bell<\/strong> noted, \u201cIn 2024, we launched twice as many LTOs, which means twice as many smallwares, twice as much coordination, and twice as fast. Wasserstrom has been a vital part in supporting our restaurant operations. The magnitude of this business involves hundreds of thousands of smallware orders for our stores.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2025\/06\/Star-Awards-2024.jpg\" alt=\"From Left to right: Jon Quan, Taco Bell Engineering; Chad Cerra, AVP Wasserstrom; Brian York, Director Of Sales Wasserstrom; Kathy Cianflona, Account Manager Wasserstrom; Liz Matthews, Taco Bell Global Chief Food Innovation Officer; Brad Freeman, RSCS Sr. VP Taco Bell Supply Chain; Josh Austin, RSCS Procurement Analyst; Heather Mottershaw, Taco Bell VP Product Development.\" class=\"wp-image-28840\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2025\/06\/Star-Awards-2024.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2025\/06\/Star-Awards-2024-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">From left to right: <strong>Jon Quan<\/strong>, Sr. Engineering Manager, Taco Bell; <strong>Chad Cerra<\/strong>, AVP, Wasserstrom; <strong>Brian York<\/strong>, Director of Sales, Wasserstrom; <strong>Kathy Cianflona<\/strong>, Account Manager, Wasserstrom; <strong>Liz Matthews<\/strong>, Global Chief Food Innovation Officer, Taco Bell; <strong>Brad Freeman<\/strong>, Sr. VP Taco Bell Supply Chain, RSCS; <strong>Josh Austin<\/strong>, Procurement Analyst, RSCS; <strong>Heather Mottershaw<\/strong>, VP Product Development, Taco Bell.<\/figcaption><\/figure>\n\n\n\n<p>Jon Quan also expressed Wasserstrom\u2019s ability to \u201chandle projects with professionalism, deliver new store packages on time, and react quickly to accommodate requests.\u201d<\/p>\n\n\n\n<p>Throughout the year, Wasserstrom provided <a href=\"https:\/\/www.restaurantbusinessonline.com\/financing\/taco-bell-apparently-starting-2025-fire\" target=\"_blank\" rel=\"noreferrer noopener\">Taco Bell<\/a> with smallwares packages that exceeded expectations. We are happy to be recognized for our&nbsp;team\u2019s \u201cexpertise, commitment, and service to our franchisees and customers.\u201d<\/p>\n\n\n\n<p><strong>Chad Cerra, Assistant Vice President of National Smallwares at Wasserstrom<\/strong> expressed, \u201cWe are proud to receive this award. To be recognized by Taco Bell in this manner reflects the hard work and dedication of our team and the partnership we have with RSCS and the brand.\u201d<\/p>\n\n\n\n<p><strong>Thank you to YUM! Brands, RSCS, Taco Bell, and the individual brand franchisees<\/strong> that we support with our supply chain, procurement, and distribution solutions.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.wasserstrom.com\/blog\/2025\/06\/04\/wasserstrom-wins-cavas-2025-service-vendor-of-the-year-award\/\" target=\"_blank\" rel=\"noreferrer noopener\">Next Up: Wasserstrom Wins CAVA&#8217;s 2025 Service Vendor of the Year Award<\/a><\/h5>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are thrilled to announce that Wasserstrom has won the&nbsp;2024 Taco Bell Star Award for Equipment and Smallwares Supplier of the Year Award, presented by YUM! Brands.&nbsp;The Star Award is presented to suppliers who demonstrate outstanding performance in areas such as customer service, product quality, and innovation. This marks Wasserstrom\u2019s fifth Star Award, and our [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":28844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[33,57],"tags":[],"class_list":["post-28794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-wasserstrom-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wasserstrom Wins the 2024 Taco Bell Star Award for Equipment &amp; Smallwares | The Official Wasserstrom Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wasserstrom.com\/blog\/2025\/06\/30\/wasserstrom-wins-the-2024-taco-bell-star-award-for-equipment-smallwares\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wasserstrom Wins the 2024 Taco Bell Star Award for Equipment &amp; Smallwares | The Official Wasserstrom Blog\" \/>\n<meta property=\"og:description\" content=\"We are thrilled to announce that Wasserstrom has won the&nbsp;2024 Taco Bell Star Award for Equipment and Smallwares Supplier of the Year Award, presented by YUM! 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