{"id":26021,"date":"2024-10-23T07:55:29","date_gmt":"2024-10-23T11:55:29","guid":{"rendered":"https:\/\/www.wasserstrom.com\/blog\/?p=26021"},"modified":"2024-10-23T07:55:31","modified_gmt":"2024-10-23T11:55:31","slug":"optimize-c-store-grab-go-product-placement","status":"publish","type":"post","link":"https:\/\/www.wasserstrom.com\/blog\/2024\/10\/23\/optimize-c-store-grab-go-product-placement\/","title":{"rendered":"How to Optimize C-Store Grab &amp; Go Product Placement"},"content":{"rendered":"\n<p>In convenience store (C-store) grab-and-go sections, <strong>customers are guided by visual cues rather than premeditated grocery lists<\/strong>. In this article, we share product placement tips and tricks for grab-and-go sections that produce a stronger bottom line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consider the Eye-Level Advantage<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2024\/10\/grab-and-go-2.jpg\" alt=\"grab-and-go sandwiches \" class=\"wp-image-26031\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2024\/10\/grab-and-go-2.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2024\/10\/grab-and-go-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Think of human vision as a spotlight. The most illuminated area,<strong> roughly between our shoulders and eye level<\/strong>, is where our gaze naturally falls. In grab-and-go sections, this space is prime real estate.<\/p>\n\n\n\n<p>Here, <strong>place your high-margin, fast-moving items based on the general height of your key demographics<\/strong>. For instance, products attractive to children should be placed lower than products for adults. The logic is simple: maximize visibility, maximize sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create a Sense of Urgency<\/h2>\n\n\n\n<p>There&#8217;s a reason limited-time offers (LTOs) sell out fast \u2014 <strong>scarcity fuels desire<\/strong>. Capitalize on limited-time and seasonal flavors by strategically placing a limited number of high-demand items at eye level.<\/p>\n\n\n\n<p>Creating this <strong>sense of urgency prompts customers to make impulse purchases<\/strong>, fearing they&#8217;ll miss their chance. For an additional boost, employ small, shelf-mounted flags that announce &#8220;limited-time flavor!&#8221; or &#8220;new!&#8221; to further amplify this effect.<\/p>\n\n\n\n<p>But be wary \u2014 overdoing the scarcity tactic can backfire. Ensure there&#8217;s enough stock to avoid customer frustration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cross-Merchandise<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2024\/10\/grab-and-go-4-1.jpg\" alt=\"colorful salads\" class=\"wp-image-26032\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2024\/10\/grab-and-go-4-1.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2024\/10\/grab-and-go-4-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Imagine a customer grabbing a sandwich. Often, the next step in their C-store stop is to look for a refreshing drink. <strong>Make their decision-making process easier and faster by placing complementary food items next to each other.<\/strong><\/p>\n\n\n\n<p>Cross-merchandising works primarily through two factors: <strong>spatial memory and impulse buying<\/strong>. In terms of spatial memory, we tend to remember items seen in close proximity. For instance, seeing a fresh vegan sandwich next to a plant-based protein drink connects the two products, prompting them to add the beverage to their basket.<\/p>\n\n\n\n<p>Their decision to buy a protein drink might not have been pre-meditated, but seeing it next to the sandwich <strong>creates an impulse to complete the meal<\/strong>. Other classic pairing combination examples would include tortilla chips and salsa, or displaying hot coffee near comforting breakfast items in the winter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sell With Signage<\/h2>\n\n\n\n<p>While strategically placed products <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8206473\/\" target=\"_blank\" rel=\"noreferrer noopener\">nudge customers towards impulse buys<\/a>, clear and concise signage will push your efforts along. As we mentioned earlier, catch a customer\u2019s eye by using signage to announce new arrivals or limited-time offers.<\/p>\n\n\n\n<p>Effective signage <strong>highlights key features and benefits<\/strong>, i.e., organic ingredients or locally sourced items. These are characteristics that sway people\u2019s decisions, so clear signage will <strong>streamline the process while reducing decision-fatigue.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analyze Traffic Flow Patterns<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2024\/10\/grab-and-go-3-1.jpg\" alt=\"fresh tacos\" class=\"wp-image-26033\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2024\/10\/grab-and-go-3-1.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2024\/10\/grab-and-go-3-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Place high-margin items in their usual location, but also <strong>add them to a secondary location at the end of aisles<\/strong>. End-of-aisle displays are naturally eye-catching and encourage browsing. They disrupt the usual flow of the customer&#8217;s journey, tempting them to pause and take notice. <strong>Doubling down on high-margin product visibility also increases sales<\/strong> because customers tend to follow a familiar path through a store and may have missed them the first time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizing C-Store Grab-and-Go<\/h2>\n\n\n\n<p>The C-store grab-and-go section is a microcosm of the retail landscape, where every detail counts. And it all begins with a solid foundation of eye-level placement, cross-merchandising, signage, and traffic flow tactics. Moreover, the journey towards optimization is a continuous process of <strong>understanding your customers\u2019 purchasing habits and then experimenting with informed strategies<\/strong>. What&#8217;s your strategy for grab-and-go? Let us know in the comment section! <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.wasserstrom.com\/blog\/2024\/04\/10\/c-store-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Next Up: C-Store Loyalty Programs <\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>In convenience store (C-store) grab-and-go sections, customers are guided by visual cues rather than premeditated grocery lists. In this article, we share product placement tips and tricks for grab-and-go sections that produce a stronger bottom line. Consider the Eye-Level Advantage Think of human vision as a spotlight. The most illuminated area, roughly between our shoulders [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":26027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[941],"tags":[],"class_list":["post-26021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c-store"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Optimize C-Store Grab &amp; Go Product Placement | The Official Wasserstrom Blog<\/title>\n<meta name=\"description\" content=\"Product placement tips for convenience store (C-store) grab-and-go sections that produce a stronger bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wasserstrom.com\/blog\/2024\/10\/23\/optimize-c-store-grab-go-product-placement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize C-Store Grab &amp; 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