{"id":16945,"date":"2023-05-31T09:26:36","date_gmt":"2023-05-31T13:26:36","guid":{"rendered":"https:\/\/www.wasserstrom.com\/blog\/?p=16945"},"modified":"2023-05-31T09:27:33","modified_gmt":"2023-05-31T13:27:33","slug":"attract-bleisure-travelers","status":"publish","type":"post","link":"https:\/\/www.wasserstrom.com\/blog\/2023\/05\/31\/attract-bleisure-travelers\/","title":{"rendered":"What Bleisure Travelers Want (and Don&#8217;t Want) in 2023"},"content":{"rendered":"\n<p>The travel industry has seen a noticeable shift in recent years, with customers booking longer stays and a rise in <strong>guests who blend business and leisure, or \u201cbleisure\u201d<\/strong>. <\/p>\n\n\n\n<p>Hoteliers are capitalizing on the bleisure trend by offering amenities and services that appeal to business and leisure travelers alike. This article explores the wants and needs of these guests to help you decide if <strong>adding a bleisure option to your central reservation system (CRS)<\/strong> is the right move for your hotel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Attracts Bleisure Guests to a Hotel?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-4.jpg\" alt=\"The whole family is invited. Photo of a dad and baby. \" class=\"wp-image-17003\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-4.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-4-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Bleisure travel can be a great way for your guests to spend quality time with their family.<\/figcaption><\/figure>\n\n\n\n<p>A recent study by the&nbsp;<a href=\"https:\/\/www.gbta.org\/3-key-factors-in-bleisure-travel-hotel-choice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Business Travel Association<\/a>&nbsp;(GBTA) found &nbsp;60% of business travelers have taken a bleisure trip in the past year. The study also found that compared to traditional business travelers, bleisure travelers are more likely to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spend more money on their trips<\/li>\n\n\n\n<li>Book longer stays<\/li>\n\n\n\n<li>Return to the same destinations<\/li>\n<\/ul>\n\n\n\n<p>Below are some key preferences of business travelers who seek an experience beyond work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flexible Workspaces &amp; Seamless Technology<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-2.jpg\" alt=\"Provide guests with all of the technology they need. \" class=\"wp-image-16999\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-2.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">By providing guests with access to high-speed Wi-Fi, comfortable workspaces, and the latest technology, hotels can help bleisure travelers stay connected with their work and clients.<\/figcaption><\/figure>\n\n\n\n<p>Bleisure travelers seek a balance of business and leisure amenities. A hotel that is too focused on business amenities will not appeal to this class of travelers. Bleisure travelers need a place to work, but they also want to be able to relax and enjoy their leisure time. A hotel that offers <strong>flexible workspaces<\/strong>, <strong>modern business centers<\/strong>, or a <strong>dedicated Zen-like office space within their suite<\/strong> can meet the needs of both types of travelers.<\/p>\n\n\n\n<p>Naturally, travelers engaging in both leisure and business will need to stay connected to the world at large. A hotel that offers <strong>high-speed Wi-Fi<\/strong>, <strong>reliable printing services<\/strong>, <strong>smart speakers<\/strong>, and other easy-to-use technological amenities make it easy and convenient for business travelers to stay productive while on the go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Authentic Experiences &amp; Creative Leisure Amenities<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-3.jpg\" alt=\"Hotels that offer creative amenities and services attract bleisure guests and make their stay more enjoyable.\" class=\"wp-image-17000\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-3.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Hotels that offer creative amenities and services attract bleisure guests and make their stay more enjoyable.<\/figcaption><\/figure>\n\n\n\n<p>Many bleisure travelers want to experience local culture. A hotel that offers recommendations for the <strong>best local independent restaurants<\/strong>, attractions, and activities can help travelers make the most of their time in a new destination. If your facilities allow, these guests also enjoy experiences brought to their hotel, such as <strong>cooking classes<\/strong> focused on <a href=\"https:\/\/www.wasserstrom.com\/blog\/2023\/03\/02\/what-is-a-tagine\/\" target=\"_blank\" rel=\"noreferrer noopener\">authentic cuisine<\/a> of the region, taught by a local chef.<\/p>\n\n\n\n<p>Bleisure travelers also want to relax and have fun. A hotel that offers a high-tech <strong>fitness center, spas, and pools<\/strong> or other leisure amenities such as <strong>candle-lit yoga<\/strong> or <strong>karaoke rooms<\/strong> can help travelers unwind after a long day of work. Other amenities such as <strong>blow out bars, reiki practitioners, bike rentals<\/strong>, or offering <strong>live plants<\/strong> for guest rooms also keeps travelers looking and feeling their best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inclusive Dining Options &amp; a Commitment to Sustainability<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-5.jpg\" alt=\"If you're a hotelier, consider offering inclusive dining options to attract bleisure travelers.\" class=\"wp-image-17001\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-5.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-5-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Consider offering inclusive dining options to attract bleisure travelers.<\/figcaption><\/figure>\n\n\n\n<p>Bleisure guests often appreciate a range of dining options within the hotel or in nearby areas. They may prefer on-site restaurants or room service that offer <strong>a variety of cuisines<\/strong> and different diet choices, including <strong>vegetarian<\/strong>, <strong>vegan<\/strong>, <strong>gluten-free <\/strong>options, and kitchens that responsibly cater to people with food allergies. Guests may also enjoy special activities such as chocolate tastings, wine tastings, or events featuring <strong>a special ingredient your locality is famous for<\/strong>.<\/p>\n\n\n\n<p>Bleisure travelers prefer booking their stay at establishments with <a href=\"https:\/\/www.wasserstrom.com\/blog\/2022\/11\/30\/isi-eco-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">a true commitment to sustainability<\/a> and<strong> responsible environmental practices<\/strong>, such as facilities working towards or those that have achieved <strong>carbon neutrality<\/strong>. Additionally, guests may appreciate the opportunity to participate in activities like recycling, composting, or using public transportation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Bleisure Guests Wish to Avoid<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/ruthson-zimmerman-Ws4wd-vJ9M0-unsplash-1.jpg\" alt=\"Rigid schedules and a buttoned-up attitude will likely result in less repeat bleisure business.\" class=\"wp-image-17005\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/ruthson-zimmerman-Ws4wd-vJ9M0-unsplash-1.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/ruthson-zimmerman-Ws4wd-vJ9M0-unsplash-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Rigid schedules and a buttoned-up attitude will likely result in less repeat business.<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/Global-Travel-Trends\" target=\"_blank\" rel=\"noreferrer noopener\">Similar studies<\/a> found that bleisure travelers are more likely to be disappointed when their hotel experience includes:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formality &amp; Inflexible Schedules<\/h3>\n\n\n\n<p>Bleisure travelers are <strong>looking for a relaxed and informal atmosphere<\/strong>. A hotel that is too formal or stuffy will not appeal to this demographic. Because <strong>many have the luxury of a flexible schedule<\/strong>, hotels with unyielding check-in and check-out times will be less appealing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Excessive Noise&nbsp;<\/h3>\n\n\n\n<p>Bleisure travelers need <strong>a quiet space to work and relax<\/strong>. A hotel that is noisy or overcrowded will not be appealing to these travelers. That isn\u2019t to dissuade live music or parties altogether, but there is a time and place for noise and crowds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cookie-Cutter Experiences &amp; Tourist Traps<\/h3>\n\n\n\n<p>Bleisure travelers are <strong>looking for unique and personalized experiences<\/strong>. Hotels that recommend the same generic travel activities to all guests will not appeal to them. Tourist traps are also off the menu, that is, unless your guests appreciate a kitschy activity or location. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are You Ready for the Bleisure Boom?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-6.jpg\" alt=\"Pet-friendly hotels with thoughtful amenities like dog beds, food and water bowls, and pet-sitting services allow all members of the family to participate in the travel experience.\" class=\"wp-image-17002\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-6.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2023\/05\/bleisure-travel-6-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Pet-friendly hotels with thoughtful amenities like dog beds, food and water bowls, and pet-sitting services allow all members of the family to participate in the travel experience.<\/figcaption><\/figure>\n\n\n\n<p>By offering amenities and services that appeal to both business and leisure travelers, your hotel will attract and retain more bleisure guests. This can lead to <strong>increased occupancy rates<\/strong>, <strong>revenue<\/strong>, and <strong>guest satisfaction<\/strong>. Are you implementing a third booking option in your CRS beyond travel and leisure? Let us know in the comment section!<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.wasserstrom.com\/blog\/2023\/05\/17\/crafted-dinnerware-from-portugal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Next Up: From Portugal to Your Table<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>The travel industry has seen a noticeable shift in recent years, with customers booking longer stays and a rise in guests who blend business and leisure, or \u201cbleisure\u201d. Hoteliers are capitalizing on the bleisure trend by offering amenities and services that appeal to business and leisure travelers alike. This article explores the wants and needs [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":17007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[914],"tags":[209,915],"class_list":["post-16945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","tag-hotel","tag-resort"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Bleisure Travelers Want (and Don&#039;t Want) in 2023 | The Official Wasserstrom Blog<\/title>\n<meta name=\"description\" content=\"We explore what bleisure travelers want from a hotel, to help you decide if adding a bleisure option to 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