{"id":15519,"date":"2023-02-02T08:23:17","date_gmt":"2023-02-02T13:23:17","guid":{"rendered":"https:\/\/www.wasserstrom.com\/blog\/?p=15519"},"modified":"2023-02-06T14:14:57","modified_gmt":"2023-02-06T19:14:57","slug":"candle-lit-restaurants-bring-in-the-dough-heres-why","status":"publish","type":"post","link":"https:\/\/www.wasserstrom.com\/blog\/2023\/02\/02\/candle-lit-restaurants-bring-in-the-dough-heres-why\/","title":{"rendered":"Candle-Lit Restaurants Bring in the Dough: Here’s Why"},"content":{"rendered":"\n

Looking to boost profits and increase guest satisfaction<\/strong> in your restaurant? Candles are the easiest and fastest way to turn an average dinner into a memorable evening. First, we\u2019ll detail the human connection to fire. Then we\u2019ll take a deeper look at why incorporating this element onto your tabletop will optimize ambiance and provide an amazing return on investment (ROI).<\/p>\n\n\n\n

\"Hollowick
Simple designs with a modern edge<\/a>.<\/figcaption><\/figure>\n\n\n\n

The Relationship Between Fire and Humans<\/h2>\n\n\n\n

If you were a lucky child, your first associations with fire were birthday candles and making smores around a campfire. Seeing a candle as an adult can trigger these happy associations and memories. However, our relationship to fire goes deeper than that, following us down the path of human evolution itself.<\/p>\n\n\n\n

Throughout our continued development, fire has helped the human race reach many of our ancestral milestones<\/strong>: Fire allowed us to survive in colder climates and extended the \u201cshelf life\u201d of meat and other ingredients through cooking and dehydration. At night, fire provided light when we needed it most. <\/p>\n\n\n\n

Our admiration for fire\u2019s beauty and danger has practically been sewn into our DNA. But that doesn\u2019t explain the wonder and captivation we feel when gazing upon a flame. Or does it?<\/p>\n\n\n\n

\"Humans
We often associate fire with happy childhood memories, like camping and roasting marshmallows. <\/figcaption><\/figure>\n\n\n\n

The Psychology of Fire<\/h2>\n\n\n\n

Gazing at an open flame significantly affects how humans process information. This is because it changes the literal brainwaves we experience at that moment. When humans gaze at a fire, our minds move from an active state to one of creative thought and focus. We become less stressed<\/strong>, thereby enjoying the experience more.<\/p>\n\n\n\n

Fire also relaxes people simply because candlelight is flattering<\/strong>. The low-placed light of a table candle eliminates the hard shadows cast by overhead lighting and presents the best version of ourselves. Because candles mimic the amber quality of a setting sun, they impart a warm glow that gives our skin a youthful flush and diminishes the appearance of blemishes and wrinkles. What customer wouldn\u2019t love that?<\/p>\n\n\n\n

\"Thick,<\/a>
Invite a captivating texture into your dining room. <\/a><\/figcaption><\/figure>\n\n\n\n

Optimize Your Dining Room Ambiance With Candles<\/h2>\n\n\n\n

Ambiance is the mood, quality, tone<\/a>, and atmosphere found inside your restaurant. Examples of sensory experiences that make up positive ambiance could be something as simple as the smell of fresh baked bread or the mouth feel of a high-quality wine glass. A single sensory mistake such as harsh lighting, inappropriate music, or a burned ingredient can greatly affect your patrons\u2019 sense of comfort and enjoyment.<\/p>\n\n\n\n

Optimized ambiance in your restaurant is directly linked to your patrons\u2019 emotional states. A warm and inviting well-lit room delivers the perception of quality to your dinners and sparks a positive emotional response<\/strong> based solely on atmosphere. Fire in the form of candlelight is an easy way for restaurant owners to tweak the mood and feel of their dining room, whether it be year round or just for special occasions.<\/p>\n\n\n\n

\"A<\/a>
Candles holders to match any design motif.<\/a><\/figcaption><\/figure>\n\n\n\n

Lower the Lights to Increase Profits<\/h2>\n\n\n\n

Creating ambiance begins with lighting because it has the greatest potential for impacting the mood of your guests. The easiest and most affordable additions to your restaurant that immediately impacts ambiance are candles.<\/strong> Aside from having an immediate impact on our happiness, candles excel where bright light falls short:<\/p>\n\n\n\n