{"id":15123,"date":"2022-12-07T11:17:55","date_gmt":"2022-12-07T16:17:55","guid":{"rendered":"https:\/\/www.wasserstrom.com\/blog\/?p=15123"},"modified":"2022-12-07T15:26:19","modified_gmt":"2022-12-07T20:26:19","slug":"color-psychology-for-restaurant-design","status":"publish","type":"post","link":"https:\/\/www.wasserstrom.com\/blog\/2022\/12\/07\/color-psychology-for-restaurant-design\/","title":{"rendered":"Color Psychology for Restaurant Design"},"content":{"rendered":"\n<p>Whether you are opening your first bar or giving your caf\u00e9 a makeover, <strong>the colors you choose directly affect your guest experience<\/strong>. We\u2019ll give you the lowdown on how color impacts restaurant design, how to manage your physical space by using color strategically, and how to effectively communicate brand concepts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Does Color Communicate to Your Patrons?<\/h2>\n\n\n\n<p>Curating your guest experience begins with <strong>managing the expectations of your patrons.<\/strong> What they see is what they should receive. By glancing at its interior design, your guests should be able to determine how they will feel during and after their experience in your restaurant. For example, a quick peek inside your establishment should inform your guests whether your space is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quiet and relaxed or loud and bustling?<\/li>\n\n\n\n<li>Healthy or indulgent?<\/li>\n\n\n\n<li>Intimate or family style?<\/li>\n\n\n\n<li>Affordable or luxurious?<\/li>\n\n\n\n<li>A light bistro or a mixology hotspot?<\/li>\n\n\n\n<li>Fast casual or fine dining?<\/li>\n<\/ul>\n\n\n\n<p>Color informs your guests&#8217; expectations. Before we get into individual colors, however, let\u2019s take a step back and see how<strong> light and dark color palettes affect our perception of space<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Open Your Space Using Light Colors<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/light-colors-1.jpg\" alt=\"Light colors are a breath of fresh air for restaurant guests. \" class=\"wp-image-15154\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/light-colors-1.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/light-colors-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Light colors create an open and airy feel compared to dark color palettes.  <\/figcaption><\/figure>\n\n\n\n<p><strong>Choosing a light color palette creates a calm yet energetic ambiance<\/strong>. The calm setting encourages customers to relax while remaining awake and alert. People generally make healthier food choices both in ingredients and portion size, when surrounded by soft light tones. Generally, light color schemes work best for breakfast and lunch establishments.&nbsp;<\/p>\n\n\n\n<p>A light color palette can also have <strong>a dramatic impact on the perceived size of your space<\/strong>. If your restaurant feels too small, a light color palette will reflect natural light, making the space feel larger. Adding reflective elements is also tremendously helpful to open up a room.<\/p>\n\n\n\n<p>For any section of a room that could benefit from an airier vibe, the same principle applies. For instance, if your ceiling feels too low, paint it the lightest color in the room, to <strong>create the perception of a higher ceiling<\/strong>. Or if a space feels too narrow, use light colors on the walls and darker colors for the floor and ceiling to <strong>visually widen a room, hallway, or entrance space<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create an Intimate Ambiance Using Dark Colors<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/dinesh-ramaswamy-p-sEkj6-hAM-unsplash-1.jpg\" alt=\"Example of a dark color palette. \" class=\"wp-image-15224\" width=\"720\" height=\"480\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/dinesh-ramaswamy-p-sEkj6-hAM-unsplash-1.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/dinesh-ramaswamy-p-sEkj6-hAM-unsplash-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">A cozy night spot uses a dark color palette on the walls and ceiling with contrasting lighting elements to relax their guests.<\/figcaption><\/figure>\n\n\n\n<p>Choosing<strong> a dark color palette creates an intimate ambiance<\/strong>. To inspire <strong>a cozier, more enclosed feel <\/strong>to your establishment, choosing dark wall colors will do the trick. Not only do dark colors make a room feel smaller, but they also <strong>absorb natural light<\/strong>.<\/p>\n\n\n\n<p>Like a protective animal\u2019s den, dark colors also foster feelings of safety, especially if that room has a low to mid-range ceiling. For instance, using the same principals as our light colors, using a dark color will <strong>create the illusion of a lower ceiling<\/strong> for a more burrow-like atmosphere. If any part of a room is unbalanced, or you are looking for a dramatic hallway effect, painting the walls a dark color will<strong> narrow the perception of space<\/strong> to the naked eye.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Relationship Between Color Design &amp; Hunger<\/h2>\n\n\n\n<p>Colors psychologically provoke or dissuade hunger. Their ability to affect our hunger cues can be broken down into three basic categories: High, medium, and low. To further explore the psychological implications of colors and their effect on restaurant interiors, we will first note at which hunger category your perspective color(s) fall into.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/blue-restaurant-color-1.jpg\" alt=\"An orange fruit painted blue. \" class=\"wp-image-15235\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/blue-restaurant-color-1.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/blue-restaurant-color-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Blue is an appetite suppressant. <\/figcaption><\/figure>\n\n\n\n<p>Additionally, we note biological\/evolutionary components that may affect our decision making and psychological responses associated with each color. Having <strong>a clearer understanding of subconscious expectations<\/strong> is invaluable in<strong> curating the ideal experience to attract more of your intended customer demographic<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Red: The Hungriest Color <\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-red1.jpg\" alt=\"A red tablecloth brings in the dough.  Red is often used in restaurant design. \" class=\"wp-image-15135\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-red1.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-red1-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">For hungrier guests, choose red table linens. <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Hunger provocation level: High<\/h4>\n\n\n\n<p>A red tablecloth can have a devastating effect on one&#8217;s waistline,  while having a very positive effect on your restaurant\u2019s average order value.<\/p>\n\n\n\n<p>Red can be aptly described as the hungriest color. Bright red draws our attention and <strong>energizes us, stimulating our senses<\/strong> including our appetite. Numerous studies have shown that red subconsciously <strong>encourages people to eat more<\/strong> and consume food faster, especially when paired with cheery yellow. For these reasons, it comes as no surprise that red is the most widely used color in the foodservice industry, especially amongst fast-food chains.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-red-wall.jpg\" alt=\"A striking red wall. \" class=\"wp-image-15137\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-red-wall.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-red-wall-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Strategically placed red walls create a feeling of excitement. <\/figcaption><\/figure>\n\n\n\n<p>Nature dishes out an abundance of red. Bright shades signify healthy, energy-packed fruits and vegetables such as tomatoes, red bell peppers, and cherries. Red can also trigger our evolutionary hunter-gatherer response from a fresh kill.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/chuttersnap-qW-QuO5b9fY-unsplash-1.jpg\" alt=\"Red restaurant booths.\" class=\"wp-image-15227\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/chuttersnap-qW-QuO5b9fY-unsplash-1.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/chuttersnap-qW-QuO5b9fY-unsplash-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Psychologically, red delivers a powerful punch.<\/figcaption><\/figure>\n\n\n\n<p>Gazing at bright <strong>red has the power to increase our adrenaline, blood pressure, and heart rate<\/strong>. Bright reds especially signify passion and excitement. Dark shades of red can<strong> set a sultry scene<\/strong>, perfect for <strong>wine bars<\/strong> and other intimate settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Orange: Red&#8217;s Less Intense, Friendlier Sibling<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/light-orange.jpg\" alt=\"Light orange chairs for an airy restaurant design.\" class=\"wp-image-15155\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/light-orange.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/light-orange-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">A light color palette featuring a gentle shade of orange opens up and brings energy into the room.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Hunger provocation level: High<\/h4>\n\n\n\n<p>Along with red and yellow, orange is one of the most <strong>hunger-provoking<\/strong> colors. We have many natural associations with the color orange such as with flowers, sunsets, pumpkins, and their namesake, oranges. &nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/casual-orange.jpg\" alt=\"Casual, orange restaurant seating.\" class=\"wp-image-15156\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/casual-orange.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/casual-orange-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">The use of bright orange promotes a casual feel. <\/figcaption><\/figure>\n\n\n\n<p>Like red, bright shades of orange stimulate the senses. While able to evoke an energetic emotional response, orange is a <strong>comforting, bright, bold<\/strong>, friendlier version of red. Orange is also perceived as a color that <strong>signifies good value<\/strong> and persuasive when it comes to impulse buys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yellow: Happiness Is a Full Belly<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/yellow-wall.jpg\" alt=\"Yellow delivers our guests a serotonin boost. \" class=\"wp-image-15158\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/yellow-wall.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/yellow-wall-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Yellow with soft blue often communicates youth, renewal, and harmony. <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Hunger provocation level: High<\/h4>\n\n\n\n<p>Along with red and orange, yellow is one of the most <strong>hunger-provoking<\/strong> colors. Not only do people consume more food than normal, but they eat faster when significantly exposed to these three colors.<\/p>\n\n\n\n<p>Yellow is abundant in nature. Starting with the sun, yellow is associated with the energy that fuels life on Earth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-yellow2.jpg\" alt=\"Yellow is a bright and cheery color when used in restaurant design. \" class=\"wp-image-15142\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-yellow2.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-yellow2-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Bright yellow, greenery, and natural light give patrons a natural happiness boost, which they will come to associate with your establishment. <\/figcaption><\/figure>\n\n\n\n<p>Guests <strong>enjoy a serotonin boost <\/strong>in a yellow setting. Both bright and pastel yellows are strongly associated with feelings of <strong>happiness, joy, amicability, radiance, creativity, and optimism<\/strong>. Muted yellows have <strong>an earthier, calm feel<\/strong>. Likewise, red\/orange\/yellow color combinations are used rampantly in fast-food establishments because they encourage customers to eat faster, resulting in high turnaround and more sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Green: A Health-Conscious Calling Card for All Things Natural<\/h3>\n\n\n\n<p><strong>&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-green-cafe.jpg\" alt=\"A green caf\u00e9. \" class=\"wp-image-15143\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-green-cafe.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-green-cafe-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">A green caf\u00e9 featuring orange ceiling d\u00e9cor, for a striking contrast.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Hunger provocation level: Medium<\/h4>\n\n\n\n<p>Considered a mid-range appetite booster, people associate green with organic materials that help to sustain life on earth. At present, <strong>our customers regard green as a safe color due to edible plants and vegetation<\/strong>. Evolutionarily, when the choice presents itself, humans migrate towards green, fertile earth. Green food found in nature is very healthy and low in sugar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-greenery.jpg\" alt=\"Dark green walls and plants. \" class=\"wp-image-15144\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-greenery.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-greenery-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Dark green walls, <a href=\"https:\/\/www.wasserstrom.com\/blog\/2022\/02\/04\/plantscaping-101-for-restaurants-part-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">cascading plants<\/a>, and earthy-yet-refined tabletop elements create an intimate natural ambiance.<\/figcaption><\/figure>\n\n\n\n<p>Instinctively,<strong> people looking for healthier options will always keep an eye out for green<\/strong>. We are doubly rewarded when enveloped in light or vibrant green because it is a calming color that <strong>promotes mental wellness and serenity<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/max-titov-E9ttl-2_4Lc-unsplash-1.jpg\" alt=\"Light green signifies freshness. \" class=\"wp-image-15231\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/max-titov-E9ttl-2_4Lc-unsplash-1.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/max-titov-E9ttl-2_4Lc-unsplash-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Many of our patrons associate light green with freshness. <\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.wasserstrom.com\/blog\/2022\/02\/01\/plantscaping-101-for-restaurants-part-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Biophilic design is another popular way to incorporate green into the foodservice arena<\/a>. Adding plants into a restaurant or caf\u00e9 communicates to your guests that your business supports their health and wellbeing. In fact, consumer psychology dictates that adding plants into an indoor space increases the perceived value of your establishment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blue: How About a Refreshing Beverage?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-blue-bar.jpg\" alt=\"The color blue reminds people of their thirst. \" class=\"wp-image-15145\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-blue-bar.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-blue-bar-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Sell more drinks with a bar color that inspires thirst.  <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Hunger provocation level: Low<\/h4>\n\n\n\n<p>As the opposite of red, blue is an appetite suppressant. However, <strong>blue inspires thirst<\/strong>.<\/p>\n\n\n\n<p>When people think of blue, they are reminded of water and sky. With notable exceptions such as berries, blue is largely absent as a natural food source.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/benjamin-zanatta-g9fd4Z3qwag-unsplash.jpg\" alt=\"A blue bar. \" class=\"wp-image-15233\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/benjamin-zanatta-g9fd4Z3qwag-unsplash.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/benjamin-zanatta-g9fd4Z3qwag-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">An alluring blue color palette for bars. <\/figcaption><\/figure>\n\n\n\n<p>Without food on the brain, <strong>blue inspires intellectual neural activity<\/strong>. Like gazing at the ocean, blue stimulates mental <strong>clarity, encourages reflection, and calms the soul<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/david-von-diemar-SO0eNHWCvPg-unsplash.jpg\" alt=\"A blue restaurant ceiling. \" class=\"wp-image-15147\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/david-von-diemar-SO0eNHWCvPg-unsplash.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/david-von-diemar-SO0eNHWCvPg-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">An abstract celestial ceiling design.<\/figcaption><\/figure>\n\n\n\n<p>Blue is most often used in abundance in <strong>seafood restaurants and bars<\/strong>, as it is strongly associated with qualities of water: <strong>fresh, soothing, and cool<\/strong>. Using blue on a ceiling creates a celestial feel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Purple: Complexity Abounds<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-purple.jpg\" alt=\"Purple is popular for night venues. \" class=\"wp-image-15148\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-purple.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-purple-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Purple can be simultaneously calm and stimulating. <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Hunger provocation level: Low<\/h4>\n\n\n\n<p>Like blue, purple is an appetite suppressant. Use purple as an accent color or integrate muted shades. Bright purple lighting, however, is<strong> a popular choice for nighttime venues<\/strong>.<\/p>\n\n\n\n<p>Purple is found in many natural food sources such as eggplant, berries, potatoes, wine, and cabbage. We also associate purple with flowers, sunrises, and sunsets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-purples.jpg\" alt=\"Lush purple color creates a beautiful restaurant. \" class=\"wp-image-15149\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-purples.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-purples-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Deep wine-colored purples paired with muted shades of purple and blues make for lush environment.<\/figcaption><\/figure>\n\n\n\n<p>Being the lovechild of color-wheel opposites &#8212; explosive red and stable blue &#8212; purple naturally inspires <strong>complex emotional responses<\/strong>. Most often seen as a royal color due to purple dye being <a href=\"https:\/\/www.bbc.com\/culture\/article\/20180801-tyrian-purple-the-regal-colour-taken-from-mollusc-mucus\" target=\"_blank\" rel=\"noreferrer noopener\">historically difficult to find<\/a> or produce, it is associated with <strong>nobility and luxury<\/strong>. Purple is also a color that inspires <strong>creativity and imagination<\/strong>. Neon purple especially evokes feelings of excitement and whimsy.<\/p>\n\n\n\n<p>Pastel purple reads as <strong>fun, soft, and feminine<\/strong> and is most often incorporated into bakeries and candy shops. Similar to deep shades of red that emulates wine, <strong>deep shades of purple work beautifully when incorporated into bar settings<\/strong> and other lush palettes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brown: Cravings May Occur<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-brown.jpg\" alt=\"A dark brown color for restaurants.\" class=\"wp-image-15150\" width=\"720\" height=\"480\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-brown.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-color-brown-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Dark, earthy tones promote feelings of relaxation and stability. <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Hunger provocation level: Wildcard<\/h4>\n\n\n\n<p>Generally, brown is an appetite suppressant. However, when people associate deep browns with the rich, delicious flavors and bursts of caffeine provided by <strong>coffee or chocolate<\/strong>, we may start craving our favorite types. A brown palette is also often seen in<strong> whiskey lounges, breweries,<\/strong> and other fine-drinking establishments.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-brown-food.jpg\" alt=\"Chocolate and coffee beans, \" class=\"wp-image-15151\" srcset=\"https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-brown-food.jpg 720w, https:\/\/www.wasserstrom.com\/blog\/wp-content\/uploads\/2022\/12\/restaurant-colors-brown-food-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Commence chocolate and caffeine cravings. <\/figcaption><\/figure>\n\n\n\n<p>Naturally, shades of brown create an organic feel as people tend to associate it with farming the earth, trees, and soil.<\/p>\n\n\n\n<p>Shades of brown do not provoke intense emotional responses from customers, but instead <strong>provide a sense of reliability, earthiness, and wholesomeness<\/strong>. Brown wooden elements successfully incorporate into most every color palette. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Communicating With Color <\/h2>\n\n\n\n<p>Colors <a href=\"https:\/\/www.wasserstrom.com\/blog\/2022\/07\/06\/food-photography-for-restaurants\/\" target=\"_blank\" rel=\"noreferrer noopener\">send strong messages<\/a> to our customers that affect their emotional state, visual perspective, and appetite. What was your greatest challenge in choosing a color scheme for your restaurant? Let us know in the comment section!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are opening your first bar or giving your caf\u00e9 a makeover, the colors you choose directly affect your guest experience. We\u2019ll give you the lowdown on how color impacts restaurant design, how to manage your physical space by using color strategically, and how to effectively communicate brand concepts.&nbsp; What Does Color Communicate to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[100],"class_list":["post-15123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-you-should-know","tag-restaurant-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Color Psychology for Restaurant Design | The Official 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